Brand Share of Influence

Brand performance by share of influence across Instagram influencer content in Portugal

Instagram
Portugal
February 2026

Brand Share of Influence

Based on Instagram content from Portuguese influencers • February 2026 data

SOI combines content mentions (30%), audience engagement (50%), and video performance (20%) • Learn more

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Methodology: Share of Influence (SOI)

Understanding how brand influence is measured

SOI is a composite metric that quantifies a brand's relative influence within a category. It provides a comprehensive view of brand performance by analyzing multiple engagement factors across influencer content.

Calculation Components:
30% Content Mentions Number of times a brand appears in influencer posts
50% Audience Engagement Total likes and comments on brand-related content
20% Video Performance Total plays on video content featuring the brand